A Acknowledgments 1) Recognition or honor given to people who have influenced the book being published or who have made a difference in the life of the author. 2) Section of a book containing such recognition. Acquisitions Board Group of people who work for a publisher, who make decisions about what books to accept for publication
Advance Print Run Printing of a book completed before the book's official release date. Appendix Part of book that follows a chapter (end-of-chapter appendix) or, more commonly, that comes after all the chapters (end-of-book appendix). An appendix contains supplemental material, such as tables or source material, which does not conveniently fit into a chapter. Attachment Computer file that travels with an e-mail message. B Back Matter (End Matter (EM, em)) Counterpart of front matter. Any material, such as appendixes, notes, references, glossary or index, coming after the chapters of a book. Back-of-the-Room Sales Sales made at a book table or booth that is set up at an event. Often when an author is speaking or participating in a conference or panel discussion, that author's books are on sale, usually at a table at the back of the auditorium or in the hallway. Bleed To bleed means to extend outside the normal trim area of a book's page. A bleed is a bar, illustration, rule or other element that extends outside the trim area. Such elements have ink that is visible on the edge of the page in the bound book. Blogging A blog is an online journal (a shortened form of Web log). Blogging is writing in one's blog.
Book Block PDF files that comprise all book content except the cover. Book Club Commercial enterprise that offers periodical (often monthly) selections of books to its paid membership. Special book club editions of books may have a different binding or size from standard issue books from the same publisher.
Brick-and-Mortar Retailer Retailer who sells products in a store. The term is often used to show the contrast between e-tailers (online sellers) and those who sell their products at a walk-in location.
C CMYK Initialism that refers to a system of color specification that uses four basic colors: cyan (C), magenta (M), yellow (Y) and black (K) as subtractive (rather than additive) elements. RGB colors do not conform to CMYK specifications. Co-op Advertising Advertising whose cost is shared between or among different companies. Such advertising is especially advantageous to smaller companies with limited budgets. Such ads are also called cooperative advertising. In some co-op advertising, a publisher or manufacturer offers incentives or discounts to retailers who promote particular books or products. Content Editor Person who edits the content (subject matter) of a book in addition to its form (sentence structure). A content editor often recommends substantive corrections to a manuscript, such as those affecting presentation, veracity, relevance and so forth. Copyeditor (CE, Copy Editor) Person who edits or redacts copy (manuscript material) submitted by an author. Such editing has the goal of correcting grammar irregularities and inconsistencies and of correcting punctuation, spelling, usage and style. Copyright (Copyright Page, Copyright Notice) Ownership of intellectual property such as printed matter, protected by law. The right to copy, repurpose or publish content of the copyrighted medium.
Co-Venture Undertaking whose costs and responsibilities are shared by more than one company or publisher.
Cover Design Aesthetic layout on the covers of a book, usually intended to be attractive or alluring to the eye.
Credit Line Line of text that assigns credit to the owner of the copyright of the material it refers to.
D Design (Book and Cover) Layout, selection of font and font size and typesetting of a book. See Cover Design.
Developmental Editor Person who deals with the overall organization of a book's manuscript rather than with changes such as wording of sentences within paragraphs. A developmental editor also addresses reordering entire blocks of text and such an edit may extend to reordering entire chapters. The edit may also address tone, voice, addition or deletion of material, complexity of material and transitions among paragraphs and sections of the book. Compare to Book Doctor.
Disintermediation Business arrangement in which there is no middleman in a transaction. Discount (short discount, deep discount, industry-standard discount) Reduced book price offered by self-publishers to authors who prepay for copies in bulk. Distributor Company, group or individual who sells products or services to retailers instead of to consumers. Domain Name Registered Web address or URL of a particular party. Registration often requires a small fee that prevents other parties from registering the same domain. Download Move file(s) from a server, from a network or from the Internet to a computer. Move file(s) from a computer to a diskette, CD or memory stick. Down implies moving to a smaller device. Compare Upload. DPI (Dots per Inch) Convention expressing graphic resolution of a graphic file, resolution of a computer monitor or potential printing density of a computer printer.
E eBook Electronic file format to which books may be published. Although dedicated devices may be used to read eBooks, they may be read on other platforms such as PDAs and personal computers as well. Economy of Scale Principle that production of larger volumes of something tends to reduce unit cost because fixed costs are distributed across a greater quantity of product. Savings in per-unit cost achieved by mass production. Endorsement (Blurb) Promotional statement by someone recommending a book, often found on the dust cover or near the front of the book.
F Footnote (FN, Endnote) A footnote is a reference citations and supplementary information that appears at the bottom of a book page. A reader's attention is usually directed to a footnote through the use of a superscript character. An endnote takes the same form as a footnote but appears at the end of the chapter or book. Formatting 1) Process by which a design team lays out a manuscript to create book pages. 2) Text effect applied to characters to make them appear bold, italic, sheared or otherwise.
G Genre Broad category or kind of book, generally denoted by the book's subject matter. Some examples of book genres include romance, sci-fi, self-help and true crime. Ghostwriter Person contracted by an author or publisher to write or cowrite a book. A ghostwriter's work often goes uncredited upon publication. Grayscale Refers to images (which may originally have been represented in color) that are composed only of black and white and the gray shades in-between.
H Halftone Refers to a method of representing the colors of an image with dots of varying sizes. If the dots are small enough, the colors of the image appear continuous. Halftones are created to prepare photographic images for reproduction across various print media. Hardcover Book Book that has cloth material glued to a type of pasteboard material, forming a durable cover and spine. Reference books and lending library books are often bound in this way.
Index List of words at the end of a book that guides a reader to the specific pages on which subjects appear in the main body of the text. Interior graphics Pictures, diagrams, figures and other graphical items that appear within the contents of a book. International Standard Book Number (ISBN) Unique 13-digit number (10 or 13 digits prior to 2007) that identifies a version of a book. K Keyword Important word or phrase that is input to conduct searches on online search engines and databases to find all related results.
L Line Editor Person who performs an edit that is heavier than a typical copyedit and who considers a book's voice, tone and phrasing. Fiction line editing considers the story's pacing, character development, handling of details and vocabulary of the period and place where the novel is set and the naturalness and effectiveness of dialogue. A line editor also focuses on correcting errors in grammar, punctuation and writing style. Literary Agent Person who functions as intermediary for an author in transactions with the publisher.
M Makeready Stage Point in the printing process when a publication is ready to be printed. Manuscript Complete version of a book (often as an electronic text file) as prepared by the author. The term manuscript refers to both textual and graphic elements of the book. Editors and authors make preproduction book alterations to the manuscript. The finalized manuscript is used to produce a set of book pages. Marketing Promotional and advertising efforts to sell books. Mass-Market Paperback Smaller, less expensive version of a book that is usually printed well after the hardcover and trade paperback versions have been made available. Mass-market paperbacks are often sold in grocery stores and airports. Compare Trade Paperback. N Networking Expanding one's social network or sphere of influence by initiating mutually advantageous new relationships with people. News Wire Distribution Circulation of a service that an organization of journalists provides for the sharing of news reports among different media outlets. Niche Term referring to a specialized target market characterized by a particular interest, topic or subject. Niches are usually potentially profitable, but depend an inordinate amount on the loyalty of the audience to whom it is catering. Nonexclusive Contract Legal agreement in which the publisher does not exercise exclusive rights over the materials published in the author's book.
O OCR (Optical Character Recognition) Scanning Computer software that replicates textual scanned material by storing it in a text file. Offset Printing Common printing technology that applies layers one at a time. A reverse image of each color interfaces with the page via a roller. The roller presses against the paper applying the proper color of ink. Off-the-Book-Page Attention Mention made of a book in the media outside the context of a book review, for instance, a celebrity plugging a book on a talk show. Online Bookseller (Online Retailer) Bookstore on the Web that sells books and other publications to the customer at retail or discounted prices. Online Marketing Advertising, selling or dispensing products through the Internet. Out of Print (OOP) Book no longer in a publisher's book inventory (and for which there are no republication plans). An online book search may turn up an available copy.
P Page Proofs Printed out typeset material that looks just like the final book pages. In page proofs figures and other displays are where they will appear in the final book. Page proofs contain running heads and page numbers, and can be used for indexing. Pay-per-Click Advertising Arrangement between a Web site host and an advertiser in which the advertiser pays the host a set amount per click on that ad. PDF (Portable Document Format) Adobe Systems file format that can be precisely reproduced on different systems. PDF files are often sent to a printer. Permission 1) Agreement from a copyright holder that permits the reproduction or publication of copyrighted material. 2) Process of securing agreements from copyright holder. Plant Costs Initial costs incurred by a traditional printer in preparation for the first printing run of a given title. Total cost may include preparation of negatives and plates and press preparation. Plant costs are fixed, but they are proportionately and increasingly offset as the number of copies printed increases. Plot Flow or succession of actions in a story. Podcast Audio broadcast available on the Web to the public for free downloading to a personal computer or a digital audio player. Despite its name, a podcast may be played through a variety of digital audio software and hardware. Use is not limited to the iPod brand products developed by Apple. Point of View Story's narrative style. A style in which the author is first-person (tells the story as a character using "I"), third-person (portrays the feelings, thoughts and ideas of one character, but is not actually involved in the story) or omniscient (an uninvolved third-person perspective that knows everything about the characters involved and can share all things with the reader). Print-on-Demand (POD) Publishing arrangement in which books are printed only as orders are placed. Print-Ready Final PDF files of a book that have been flight-checked and are ready to go to the printer. See also PDF (Portable Document File). Proofreading Readthrough of typeset material to ensure that content matches the book's manuscript. Incorrect grammar, punctuation, spelling or usage, is queried to the editor. Publication Date Official date when a book is to be released to the public. Publicist Professional who promotes a book, often by generating free advertising. A press agent. Publicity Tour Public circuit an author makes to publicize a book, either prior to or soon after the publication date. Typical places and appearances include book signings at bookstores or book shows and talk show appearances.
R Remainder Books that are returned to the publisher after not having sold, often offered for later sale at a discounted price. Return on Investment (ROI) Amount of profit made after investment costs and other costs have been recouped. Return Book returned to and refunded by the publisher after failing to sell on the bookstore shelf. Only the front covers of mass-market paperbacks need be returned to qualify for the refund. Review Professional book reviewer's published opinion of a particular book in a periodical or online. Royalty Payment to a book's author that is usually a percentage of sales revenue. Running Head Text at the top of a standard book page that usually contains book, chapter or section title information. A recto (right-hand page) running head usually differs in content from that of the verso (left-hand page).
S Self-Publishing System of book production in which the author generally assumes the financial risk of publication. The self-publishing model circumvents the need for an author to contract with a publishing house to ensure publication of the book. A self-published book is also usually distributed and marketed by its author. See also Subsidy Publishing; Supported Self-Publishing. Sell Sheet Concise, one-page document (resembling a flyer or brochure more than a press release) that provides details about a book. Shelf Life Time an unsold book remains on the shelf of a retail store before being replaced by fresh or better selling stock. Short Discount Smaller-than-typical discount on books purchased by retailers and wholesalers. Print-on-demand titles are often sold at short discount: about 25 percent to retailers and about 36 percent to wholesalers. Such a short discount can be as small as 20 percent. Slush Pile Unsolicited manuscripts a publishing house receives. Small Press Smaller publishing house that releases books often intended for specialized audiences. SMART Acronym that may be used as a mnemonic device to memorize the steps of effective goal management. SMART reminds goal-setters (particularly authors) to set priorities that are specific, manageable, attainable, realistic and tied to time. Spine Width Width of part of the book that is visible on a bookshelf. The spine connects the front and back covers. Style Sheet Document prepared during a copyedit, which enforces the standards and consistency of how numbers, abbreviations, word usage and punctuation are to be handled. Subsidiary Rights Rights acquired by a publisher for resale, translation into foreign languages and other reuse of a book's content. Subsidy Publishing A subsidy publisher shares publishing costs with the author. The publisher typically markets the book through retailers. An author must bear at least some of the cost of copyediting, typesetting, proofreading, indexing and printing the book. Some subsidy publishers require an author to purchase a large number of copies of the book to cover the costs of its initial publication. Compare Self-Publishing; Supported Self-Publishing. Supported Self-Publishing Method of self-publishing espoused by Sophisticated Press, through which an author has access to many of the services found in a traditional publishing house (e.g., editorial services, marketing copywriters, Internet sales) provided through an upfront cost or available à la carte. Compare Self-Publishing; Subsidy Publishing. T Table of Contents This section, always called "Contents," appears in the book's front matter. It lists the book's chapters and their opening page numbers. Target Audience Specific group of people whom a book, series or genre targets. Book marketing tends to be concentrated on the target audience. Teleseminar Seminar, lecture or speech broadcast on television and sometimes on the Internet. Termination Clause Section in a contractual agreement that specifies particular behavior, actions or events that would result in nullification of the contract. TIFF (Tagged Image File Format) Compressed-file format for graphic images. The filename extension is .tif. Trade Paperback A trade paperback is bound with a paper or heavy stock cover, usually with a larger trim size than that of a mass-market paperback. Compare Mass-Market Paperback. Trade (Mainstream, Traditional Publishing) Traditional way of publishing a book in which an author must find a literary agent or a publisher willing to review the manuscript. Trim Size Final physical dimensions of a book page after the book is bound and trimmed. Typesetting Formatting a book on a computer so as to result in the desired layout, font and appearance on a printed page.
U University Press Publishing house owned and operated by a university. Such presses typically issue academic material, often including the works of professors at the institution. Unsolicited Manuscript Manuscript sent to a publisher who did not request it. Upload Move file(s) from a computer to a server, network or the Internet. Move file(s) from a diskette, CD or memory stick to a computer. Up implies moving to a larger device. Compare Download.
V Vanity Press (Vanity Publisher) Publisher who publishes books financed solely by their authors. The author sometimes retains the copyright. Virtual Book Tour (VBT) Advertisement strategy centered on publicizing a book on the Internet, including ads on Web sites that the target audience frequents and book give-aways.
W Webring Collection of associated Web sites with similar themes, which may be accessed through hypertext links, from one site to the next. Webinar Seminar broadcast on the Web. Like normal seminars, webinars are interactive. Wholesaler Company, group or individual who purchases high volumes of books from a publisher at deep discounts and sells them to retailers at midlevel discount. Word of Mouth Free advertising for a book after its release through satisfied readers who recommend the book to others. The consumer base creates a buzz that in turn creates publicity.